2010 is here and with a new year comes new expectations, especially when it comes to social media. Anyone who has been immersed in social media for the past few years have witnessed social media’s transformation from a richer form of harmless online chatter to one of the most powerful marketing channels today! Marketers are [...]
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
About Seth Godin
Seth Godin is an entrepreneur and blogger who thinks about [...]
Is Twitter Fading? If you saw the headlines yesterday, you might be excused for thinking Twitter was in decline: “Twitter’s growth slows dramatically,” “Twitter popularity declines, growth slows down,” and “Is Twitter ‘Traffic’ Tanking?”
Twitter was the story of 2009, growing from less than 5 million monthly users to almost 30 million in the course of [...]
Is social media a fad that businesses should avoid? Think again or drown – is the message of the Social Media Pool graphic and it’s quite compelling. Facebook is growing faster than Google ever did. Twitter might be the ultimate Networking site. Check out Oliver Blanchard’s Basics of Social Media ROI.
Would love to hear your [...]
Ann Smarty over at Search Engine Journal has a great post on how to grow your fanbase on Facebook. One of the most frequent questions on the Web Uncovered is about the most effective ways to promote a Facebook fan page. Here is her Top 5 List; the most effective, not really difficult to implement [...]
2010 is here and with a new year comes new expectations, especially when it comes to social media. Anyone who has been immersed in social media for the past few years have witnessed social media’s transformation from a richer form of harmless online chatter to one of the most powerful marketing channels today! Marketers are seeing the masses spend less time on traditional media and more time playing Farmville on Facebook (I’m referring to the black sheep on your Newsfeed phenomenon). ... more
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. About Seth Godin Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio and more links “Seth Godin may be the ultimate entrepreneur for the Information... more
Forrester Wave Report Names Email Marketing Service Provider Leaders As part of its Wave report on Email Marketing Service providers (ESPs), Forrester reviewed 15 vendors against 69 criteria and ranked Responsys and ExactTarget at the top of the pack. All eight Leaders were narrowly separated and achieved Leader status through innovation and a commitment to advancing client education and sophistication. Evaluated vendors included: Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog,... more
The name “Content Farm” kind of describes it perfectly. What a strange concept, isn’t it? Or maybe not. Spammers and BlackHat SEOs have been auto generating low quality content for long tail search engine rankings for a while now. The content farm technique arguably takes this a few steps further by creating better quality (note – still questionable quality), user friendly content for the exact same reason. Essentially certain companies have hired thousands of writers and video content producers... more
Is Twitter Fading? If you saw the headlines yesterday, you might be excused for thinking Twitter was in decline: “Twitter’s growth slows dramatically,” “Twitter popularity declines, growth slows down,” and “Is Twitter ‘Traffic’ Tanking?” Twitter was the story of 2009, growing from less than 5 million monthly users to almost 30 million in the course of six months. People joined, brands rushed in, and words like “Tweet” entered our common vocabulary. Yes, overall... more
4 Steps to Successful Email List Rental & Email Display Advertising Note: This post is NOT written for list owners and publishers. It’s written for advertisers that rent emails lists or advertise in email newsletters. If you’re an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it will help to use the channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all a happy advertiser is a repeat... more
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