The Web Uncovered

Nowadays, a press release is not only used to inform editors and reporters of corporate news. While they are still called press releases, the content is often used to inform the public via numerous resources, including the company’s web site, blog and social networks. Press releases that utilize the following Search Engine Optimization (SEO) guidelines can also help occupy the leading search engine result positions for a wide variety of related topics. Keywords: The most important part of any... more

Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started. Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan, just like you would for any other part of the business. Here are some basic steps... more

The evolution of digital marketing has forever changed the way marketers have to think about how to build and manage a brand. No longer a “behind the scenes” function, marketers are now one of the most critical and visible functions of a successful organization. With responsibility for both traditional and digital marketing channels, an effective marketer must be a strategist, writer, online guru, relationship builder, executer and more. But many communicators are struggling to find the most... more

If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time. The platform combines email, instant messaging and online collaboration into a real-time system. It can be used by two people or a whole group of... more

If it’s not one of your first questions when you are creating a company blog, it should be. What Should You Blog About? Start by defining the audience with whom you want to have a relationship. Presumably they are your customers, partners, suppliers and your broader industry as a whole. You should think about what kind of information they would find valuable. You should also try to talk about something that is differentiated from what other blogs in your field cover, even if your approach... more

FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!! Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert. FFWD’s marketing experts are offering their expertise and time for a deserving company. Enter today! Winner will be announced 3-31-10 The... more