Drip Email Campaign Example
The following is one simple example of a drip email campaign. This example provides insight into the type of content that may be useful to a prospective client. In this example, we assume the company sending these emails is a lending institution that provides college savings investment products.
Managing Contacts in a Drip Email Campaign
This infographic shows a contact at various stages in the process of a drip campaign. Learn how a contact: Enters the system as a Lead (a contact whom we have had no interaction with) Develops a profile via their interactions with your emails, landing pages and websites Transfers to a salesperson when the Prospect...
Facebook Sued For Allowing Children To ‘Like’ Products
Facebook has found itself the subject of another lawsuit after a father has sued the company for not obtaining permission from parents or guardians before letting members of the social network “Like” products or brands. The AFP reports that the civil suit, filed by Scott Nastro in a US district court in New York calls...
Top 5 Reasons I Dig Chrome
As a creature of habit, it’s notable that I have finally decided to use Google Chrome as my default internet browser. The decision came after discovering that my(distant)Â second-favorite browser Firefox was taking up 4x as much processing resources on my laptop than ANY other single program! As I look at my desktop at the moment,...
Level-Headed Social Media Advice from One Marketing Director
As the director of marketing for Diligent Brands, I spend a lot of time discussing digital marketing strategies with business owners and marketers. As of late, many of their questions turn back to social media. Namely, should I use it for my business, how do I use it, and how much does it cost? The...
5 Reasons to Blog: Launch Your Company Into the Limelight
A key component to virtually any digital marketing campaign is maintaining a company blog. Follow these simple steps and launch your company into an exciting new realm. And while this article defines 5 great reasons to get blogging, the merits go far beyond the following. Reason #1: Deeper Company Insight Your .com (.net or .org)...
HOW TO: Create a Successful Company Blog
What Should You Blog About? Start by defining the audience with whom you want to have a relationship. Presumably they are your customers, partners, suppliers and your broader industry as a whole. You should think about what kind of information they would find valuable. You should also try to talk about something that is differentiated...
