The Web Uncovered

If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time. The platform combines email, instant messaging and online collaboration into a real-time system. It can be used by two people or a whole group of... more

If it’s not one of your first questions when you are creating a company blog, it should be. What Should You Blog About? Start by defining the audience with whom you want to have a relationship. Presumably they are your customers, partners, suppliers and your broader industry as a whole. You should think about what kind of information they would find valuable. You should also try to talk about something that is differentiated from what other blogs in your field cover, even if your approach... more

FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!! Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert. FFWD’s marketing experts are offering their expertise and time for a deserving company. Enter today! Winner will be announced 3-31-10 The... more

Four months ago Mashable asked it’s readers to vote in for their preferred social network between the two current giants: Twitter versus Facebook. The results were pretty close, although Facebook edged out Twitter in a 48% to 40% victory. Now, there’s a whole new game in town (google buzz). Google Buzz is now the new shiny, and represents Google’s big push into social networking meets mobile social meets location services. We know it’s still the early days for Buzz, but it seems like... more

2010 is here and with a new year comes new expectations, especially when it comes to social media.  Anyone who has been immersed in social media for the past few years have witnessed social media’s transformation from a richer form of harmless online chatter to one of the most powerful marketing channels today!  Marketers are seeing the masses spend less time on traditional media and more time playing Farmville on Facebook (I’m referring to the black sheep on your Newsfeed  phenomenon). ... more

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. About Seth Godin Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio and more links “Seth Godin may be the ultimate entrepreneur for the Information... more