Thanks to a recent blog post by Andy Beal, We can find the MarketingProfs survey of Twitter users. What did they find?
Twitter users were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree):
- “I find it exciting to learn new things from people”: Average score 4.65
- “I value getting information in a timely manner”: Average score 4.58
- “I like to be connected to lots of people”: Average score 3.91
- “I want to generate new business”: Average score 3.70
- “I find it gratifying to have people follow me”: Average score 3.64
The Takeaway: Twitter users care more about being heard than listening. if you are using Twitter as a marketing tool, then you must generate frequent, targetted content that will truly gain the interest of followers after you have enticed them to follow you.
