If it’s not one of your first questions when you are creating a company blog, it should be.
What Should You Blog About?
Start by defining the audience with whom you want to have a relationship. Presumably they are your customers, partners, suppliers and your broader industry as a whole. You should think about what kind of information they would find valuable. You should also try to talk about something that is differentiated from what other blogs in your field cover, even if your approach is just slightly different or new.
Make sure the topic is something that you’ll have a passion for writing about on a regular basis. If you’re not going to keep up with your blog, you shouldn’t start one in the first place. It’s a commitment, believe me. If you pick a topic that relates to your customers, but you’re not that passionate about it, then you may have a bigger problem on your hands!
So you know you need to blog, and you’re convinced you ought to write about something you’re passionate about and that speaks to your customers. How can you create something that people will want to come and read every day?
1. Be authentic
2. Be transparent
3. Get inside your readers’ minds
4. Solicit feedback
5. Don’t be offensive or take big public risks
6. Have fun
Continue reading: HOW TO: Create a Successful Company Blog for greater insight from Mashable.
