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	<title>Comments on: Facebook Ads: Is it Worth it?</title>
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	<link>http://www.thewebuncovered.com/featured/facebook-ads-is-it-worth-it/</link>
	<description>Digital Marketing Tools, Strategy &#38; Insight</description>
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		<title>By: KieranMullen</title>
		<link>http://www.thewebuncovered.com/featured/facebook-ads-is-it-worth-it/comment-page-1/#comment-1151</link>
		<dc:creator>KieranMullen</dc:creator>
		<pubDate>Thu, 26 Nov 2009 23:03:43 +0000</pubDate>
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		<description>How does it realyl compare with google adwords?  With google you know you are bidding on keywords against other users.  On Facebook you can bid your CPC higher based on their suggestion, but you have no choice of keywords.    In other words it could use a bit more work. Kerhaps facebook could also implement a keywrds type auction. It should not be that hard to figure out...</description>
		<content:encoded><![CDATA[<p>How does it realyl compare with google adwords?  With google you know you are bidding on keywords against other users.  On Facebook you can bid your CPC higher based on their suggestion, but you have no choice of keywords.    In other words it could use a bit more work. Kerhaps facebook could also implement a keywrds type auction. It should not be that hard to figure out&#8230;</p>
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		<title>By: Simon Mansell</title>
		<link>http://www.thewebuncovered.com/featured/facebook-ads-is-it-worth-it/comment-page-1/#comment-5</link>
		<dc:creator>Simon Mansell</dc:creator>
		<pubDate>Sat, 11 Apr 2009 11:54:41 +0000</pubDate>
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		<description>Have to say I dont really agree with this! Whilst Facebook is a tactical solution rather than a strategic one (like PPC), it is more effective in the short term due to the LOWER CPCs available for many categories.</description>
		<content:encoded><![CDATA[<p>Have to say I dont really agree with this! Whilst Facebook is a tactical solution rather than a strategic one (like PPC), it is more effective in the short term due to the LOWER CPCs available for many categories.</p>
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