For those of you who didn’t catch it, check out this article about Facebook in New York Magazine: Do You Own Facebook or Does Facebook Own You?
Basically, it is exploring how the Facebook business model effects relationships with both users and implicitly marketers. This is centered around the change in the terms of service, but ultimately its about determining how to deal with ownership of personal information. This is very interesting in that there is the contradiction that it is in fact an advertising-ran system, yet they are dependent on user trust in order to remain relevant. This is a game that many have lost, including Myspace, Friendster, and others. Read the article here.
