While Google has dominated the market for PPC as compared to MSN, there is still plenty of people who find it useful enough to keep using. For those folks, there is a great tool that they put out, which makes the process much more doable once you get the hang out it.
There is a blog post on Subliminal Pixels which gives a great explanation of the features on the Ad Intelligence PPC Tool, and how to use them. If you fall into the camp of MSN Ad Intelligence users, be sure to check this out and implement into your strategy… As well as consider switching over to Google Adwords altogether.
