Is Twitter Fading? If you saw the headlines yesterday, you might be excused for thinking Twitter was in decline: “Twitter’s growth slows dramatically,” “Twitter popularity declines, growth slows down,” and “Is Twitter ‘Traffic’ Tanking?”
Twitter was the story of 2009, growing from less than 5 million monthly users to almost 30 million in the course of six months. People joined, brands rushed in, and words like “Tweet” entered our common vocabulary.
Yes, overall growth is slowing—how could it not after posting 1,000%-plus growth in such a short time?–but the key for marketers is not the number of Twitterers but the habits, Technographics and psychographics of Twitterers. As Sean Corcoran and Josh Bernoff demonstrated in their December 2009 report, “Who Flocks To Twitter?,” Twitters are the connected of the connected, overindexing at all Social Media habits. For example, Twitterers are three times more likely to be Creators (people who create and share content via blog posts and YouTube) as the general US population. continue reading via the Forrester Blog 
