Here is a brilliant blog post from Scott Monty, the Head of Social Media at Ford Motor Company. While showing how viral video are more than new commercial space, he reveals how the age old interest in the underdog winning, emotional triumph, and other classic story elements are still very powerful. Susan Boyle, the 46-year old singer who wowed judges at Britain’s Got Talent, showcases this fact, as the clip of her performance has gained 47 MILLIONviews on Youtube in just two weeks. Scott Monty’s Lessons from this are:
Read Scott Monty’s article here.
