While online marketers are still determining the best practices for online marketing, the Federal Trade Commission is also figuring out some details regarding regulations governing online marketing. Blogger Jordan McCollum explores these new policies in the blog post “Are You Breaking the Law with Social Media Marketing?”
The key phrase that the FTC is pushing is:
If you’re being compensated to talk about someone’s product, then you need to disclose it.
There are various implications and applications of this philosophy. For more details see the original post here.
