A few years back, Myspace was seen as the best marketing tool available on the internet. Marking the early stages of the web 2.0 era, many successful campaigns were executed on Myspace, including that of bands, products, non-profits, and politicians. Not so anymore.
Myspace has became increasingly worthless for generating meaningful traffic to target websites. Formally ranked the website with the most traffic, Myspace is now #9 on Alexa Top 500 rankings. This however isn’t the real reason for it’s increasing irrelevancy. The lack of protective measures by Newscorp’s management of Myspace has made it increasingly impotent to hacking software that allows spammers to abuse Myspace. This relative increase in noise has led many to flee Myspace for more secure and interactive social networks like Facebook or LinkedIn, where not only were prof
The take-away: Not only has Myspace began driving away valuable customers, but it has driven away marketeers as the remaining traffic on Myspace appears to be bots, software ran profiles used to promoting useless things like Multi-Layered Marketing programs and Pyramid schemes. The one HUGE exception of this rule is in music, where music industry leaders may in fact look at the Myspace profile of a band before even looking at their website, as play count and traffic give good insight for a artist’s fanbase. In short, if you’re not rocking it out in a band, get yourself to a new social network.
