The Web Uncovered

Having collected or gained access to a thousands, or even just a few, of potential clients is one sure way to get business moving. Direct marketing, both online and offline, has been seen as one of the best tools to generate real results. However, the question is, once you have your email addresses, what do you do with them? Rather than creating your own excel files that require upkeep or trying to draft your own html emails (or worse send basic text emails), an email management system is definitely... more

While there are many aspects to running an effective online marketing campaign, including video is seen as imperative, especially if there is an intent for going viral. The billion dollar deal that brought Youtube into the Google fold only reiterates this fact. Before we can appropriately address how to approach the use of video in online marketing, we need to understand why it works with people. Coming back to Marshall Mcluhan, media is either hot or cold, either interactive or ready-made. The... more

While Facebook once was reserved for college kids, its universal adoption has led many middle-aged subscribers to sign up and log on.  Facing the higher unemployment and tougher competition for the job market, employers and jobhunters alike have resorted to using social networks as a hiring aid.  This in result means that your profile will like become your digital first impression.  This has several rammifications, of which we will explore here. Firstly, for those of you who are within the original... more

For those looking to explore the possibilities on PPC advertising (that’s pay-per-click for you newbies), Facebook generates a strong appeal. No longer representing a slice segment of the market, Facebook has quickly become the standard social network, leaving Myspace and others in the dust. Their advertising interface is extremely easy to use, and requires very little technology comprehension. This should be highly attractive to those looking to spread their wings in the world on PPC. Furthermore,... more

What is viral Marketing? So often times marketing managers talk of making sure their product goes “viral,” yet lack any real definition of what this means. Whether a digital flu or a communicable advertisement, viral marketing is seen as an ambiguous internet term at best. Rather than being a new technology to learn, viral marketing is much closer to traditional marketing than many assume. Before the grand days of the internet, cellphones, telegraphs, or even written language, information... more

Marshall Mccluhan maybe remember for his wonderful observations of how the media and society are inseparably intertwined.  However,  the vast changes in technology since his death in 1980 has astounding ramifications for those marketing in the digital age. If the entity providing the message is the medium, they still may be tied to the message as long as the source is credible.   The appearance of credibility is so easy to create online that it becomes increasingly difficult for media consumers... more