Press releases that utilize the following Search Engine Optimization (SEO) guidelines can help occupy the leading search engine result positions for a wide variety of related topics.
Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started. Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan.
Many communicators are struggling to find the most efficient and effective way to connect traditional marketing tactics and digital marketing tactics. When connected effectively, traditional and digital marketing tactics offer immense opportunities to build market recognition, increase brand awareness and provide the foundation for strong and sustainable growth. To do so, successful marketers must turn to the “Multi-Touch” approach.
If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time.
FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!!
Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert.
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Four months ago Mashable asked it’s readers to vote in for their preferred social network between the two current giants: Twitter versus Facebook. The results were pretty close, although Facebook edged out Twitter in a 48% to 40% victory. Now, there’s a whole new game in town (google buzz). Google Buzz is now the new shiny, and represents Google’s big push into social networking meets mobile social meets location services. We know it’s still the early days for Buzz, but it seems like... more
2010 is here and with a new year comes new expectations, especially when it comes to social media. Anyone who has been immersed in social media for the past few years have witnessed social media’s transformation from a richer form of harmless online chatter to one of the most powerful marketing channels today! Marketers are seeing the masses spend less time on traditional media and more time playing Farmville on Facebook (I’m referring to the black sheep on your Newsfeed phenomenon). ... more
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. About Seth Godin Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio and more links “Seth Godin may be the ultimate entrepreneur for the Information... more
Forrester Wave Report Names Email Marketing Service Provider Leaders As part of its Wave report on Email Marketing Service providers (ESPs), Forrester reviewed 15 vendors against 69 criteria and ranked Responsys and ExactTarget at the top of the pack. All eight Leaders were narrowly separated and achieved Leader status through innovation and a commitment to advancing client education and sophistication. Evaluated vendors included: Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog,... more
The name “Content Farm” kind of describes it perfectly. What a strange concept, isn’t it? Or maybe not. Spammers and BlackHat SEOs have been auto generating low quality content for long tail search engine rankings for a while now. The content farm technique arguably takes this a few steps further by creating better quality (note – still questionable quality), user friendly content for the exact same reason. Essentially certain companies have hired thousands of writers and video content producers... more
Is Twitter Fading? If you saw the headlines yesterday, you might be excused for thinking Twitter was in decline: “Twitter’s growth slows dramatically,” “Twitter popularity declines, growth slows down,” and “Is Twitter ‘Traffic’ Tanking?” Twitter was the story of 2009, growing from less than 5 million monthly users to almost 30 million in the course of six months. People joined, brands rushed in, and words like “Tweet” entered our common vocabulary. Yes, overall... more
The Web Uncovered is produced by FFWD Brands, a digital marketing company in Chicago, IL. The purpose of TheWebUncovered.com is to provide education and insight into the world of digital marketing. It\'s a rapidly evolving landscape, so our mission is to help you sort through the clutter and discover the tools that will have the greatest impact on your business\' bottom line. Contact us and let us know how we can improve your marketing efforts online.
The Web Uncovered