The Web Uncovered

Online sales are up from last year through most of the holiday season. But it’s the largest Internet retailers that have been the big winners. One reason: Customers are more satisfied with their experiences with big e-commerce companies than with smaller services. The 40 largest online-retail Web sites achieved their highest level of customer satisfaction during the 2009 holiday season, according to a survey by ForeSee Results, an e-commerce consulting firm. These companies averaged a satisfaction... more

While online marketing speaks a lot about online location, if your business has a physical location, they you should consider your target audience as those in your community.  While targeting by location can range from mildly difficult to damn near impossible, there are some tools and tactics that should be implemented. Firstly, age old outlets like a local business associations and Better Business Bureau have made the transition into the digital world.  Getting placement on their websites could... more

If it seems like I am writing a lot about Google products, it is because I am.  Lately it seems like Google has become a factory of clever ideas trying to one-up and out maneuver their competition.  Whether it be Google Squared, (I’ll write about this when its up), set to take on Wolfram-Alpha, or Google Wave, which could end up revolutionizing group projects online, Google is always up to something.   This time it’s Google’s Web Elements.  For those of you who read my blog... more

While creating duplicate content intentionally as a means to bolster search engine rankings has long been punished by google, some people are being penalized for duplicate content would did not know they were commiting the offense.  This happens when you use the same web  content on multiple or sub-domains.   If this doesn’t make sense, essentially, if you have www.website.com, www.subdomain.website.com, and subdomain.website.com, you could (not always) unknowingly be penalized in google,... more

If you look to the right of this post you may notice a little box standing out.  This is the Google Friend Connect Social Bar.  While Google Connect thus far hasn’t proven to be much a useful tool, the Social Bar is an interesting concept.  Essentially this box allows you to see which of your contacts are visiting the same sites as you.  Also, it can reveal people who visit the same sites as you.  Essentially it can help you build a social network around the websites you use, which has... more

Part of working on the world of online marketing is  that you are straddling two very different worlds.  One on hand you have the seasoned Chief Marketing Officers, whose education and understanding of marketing predates the internet.  They often are confused by the technologies, and attempt to apply their knowledge to the new media, not realizing that a new medium requires a new strategy.  On the other side you have tech-heads, who are absolutely necessary as they hold the key to using these... more