The Web Uncovered

4 Steps to Successful Email List Rental & Email Display Advertising Note: This post is NOT written for list owners and publishers. It’s written for advertisers that rent emails lists or advertise in email newsletters. If you’re an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it will help to use the channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all a happy advertiser is a repeat... more

Is social media a fad that businesses should avoid? Think again or drown – is the message of the Social Media Pool graphic and it’s quite compelling. Facebook is growing faster than Google ever did.  Twitter might be the ultimate Networking site. Check out Oliver Blanchard’s Basics of Social Media ROI. Would love to hear your thoughts on this subject and success/failure stories…  Read More →

Ann Smarty over at Search Engine Journal has a great post on how to grow your fanbase on Facebook. One of the most frequent questions on the Web Uncovered is about the most effective ways to promote a Facebook fan page. Here is her Top 5 List; the most effective, not really difficult to implement and quite obvious ways to promote your fan page: Click here to read more about growing Facebook Fans with screen-shots along the way. 1: Create fresh content for people to want to join 2: Invite your friends... more

Online sales are up from last year through most of the holiday season. But it’s the largest Internet retailers that have been the big winners. One reason: Customers are more satisfied with their experiences with big e-commerce companies than with smaller services. The 40 largest online-retail Web sites achieved their highest level of customer satisfaction during the 2009 holiday season, according to a survey by ForeSee Results, an e-commerce consulting firm. These companies averaged a satisfaction... more

While online marketing speaks a lot about online location, if your business has a physical location, they you should consider your target audience as those in your community.  While targeting by location can range from mildly difficult to damn near impossible, there are some tools and tactics that should be implemented. Firstly, age old outlets like a local business associations and Better Business Bureau have made the transition into the digital world.  Getting placement on their websites could... more

If it seems like I am writing a lot about Google products, it is because I am.  Lately it seems like Google has become a factory of clever ideas trying to one-up and out maneuver their competition.  Whether it be Google Squared, (I’ll write about this when its up), set to take on Wolfram-Alpha, or Google Wave, which could end up revolutionizing group projects online, Google is always up to something.   This time it’s Google’s Web Elements.  For those of you who read my blog... more