The Web Uncovered

While creating duplicate content intentionally as a means to bolster search engine rankings has long been punished by google, some people are being penalized for duplicate content would did not know they were commiting the offense.  This happens when you use the same web  content on multiple or sub-domains.   If this doesn’t make sense, essentially, if you have www.website.com, www.subdomain.website.com, and subdomain.website.com, you could (not always) unknowingly be penalized in google,... more

If you look to the right of this post you may notice a little box standing out.  This is the Google Friend Connect Social Bar.  While Google Connect thus far hasn’t proven to be much a useful tool, the Social Bar is an interesting concept.  Essentially this box allows you to see which of your contacts are visiting the same sites as you.  Also, it can reveal people who visit the same sites as you.  Essentially it can help you build a social network around the websites you use, which has... more

Part of working on the world of online marketing is  that you are straddling two very different worlds.  One on hand you have the seasoned Chief Marketing Officers, whose education and understanding of marketing predates the internet.  They often are confused by the technologies, and attempt to apply their knowledge to the new media, not realizing that a new medium requires a new strategy.  On the other side you have tech-heads, who are absolutely necessary as they hold the key to using these... more

Last Week, there was an interesting article in the Washington Post regarding “new laws to save journalism.”  Bruce Sanford and Bruce Brown co-wrote this article, where they proposed that journalism can be saved by creating laws that support the industry, which they claim is being murdered by the internet.   While their article is an interesting discussion, it seems completely lined with folly.  First off, they equate the industry of journalism with print, which is a huge oversimplification.... more

As Twitter adoption increases, it will become less of an extension to other social networks people use, and more of a platform of its own from which others utilize their structure.  One such example of this is Magpie.  Magpie allows Twitter users to submit their account to Magpie to be occassionally used for ad tweets.  This allows the user to approve specific ads, and limit their frequency.   But the blog SEO Smarty poses some good questions.  For instance… Would engaging in this hurt... more

While Twitter has seen a huge explosion in use, one must ask, who is using it?  The common assumption is that the Millienials, teens through mid 20s, are the users, as they are the most active segment in social networking.   The Shocker:  While 99% of people ages 18-24 use social media, only 22% use Twitter.                                 On Andy Beal’s Marketing Pilgrim blog, he break it down further: Of the 22% that do use Twitter: 85 percent follow friends 54 percent... more