The Web Uncovered

Digital Marketing Tools, Strategy & Insight

Developing a Social Media Plan for Small Businesses

Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started. Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan.

Connecting the Dots Between Traditional and Digital Marketing

Many communicators are struggling to find the most efficient and effective way to connect traditional marketing tactics and digital marketing tactics. When connected effectively, traditional and digital marketing tactics offer immense opportunities to build market recognition, increase brand awareness and provide the foundation for strong and sustainable growth. To do so, successful marketers must turn to the “Multi-Touch” approach.

Google Wave: Is the Future of Email Here?

If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time.

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Google Buzz vs. Facebook vs. Twitter

Four months ago Mashable asked it’s readers to vote in for their preferred social network between the two current giants: Twitter versus Facebook. The results were pretty close, although Facebook edged out Twitter in a 48% to 40% victory. Now, there’s a whole new game in town (google buzz).
Google Buzz is now the new shiny, [...]

Using the Google Friend Connect Social Bar

Posted by Frankie On December - 1 - 20091 COMMENT

If you look to the right of this post you may notice a little box standing out.  This is the Google Friend Connect Social Bar.  While Google Connect thus far hasn’t proven to be much a useful tool, the Social Bar is an interesting concept.  Essentially this box allows you to see which of your contacts are visiting the same sites as you.  Also, it can reveal people who visit the same sites as you.  Essentially it can help you build a social network around the websites you use, which has... more

Don’t Forget about Marketing Research!

Posted by Frankie On November - 28 - 2009ADD COMMENTS

Part of working on the world of online marketing is  that you are straddling two very different worlds.  One on hand you have the seasoned Chief Marketing Officers, whose education and understanding of marketing predates the internet.  They often are confused by the technologies, and attempt to apply their knowledge to the new media, not realizing that a new medium requires a new strategy.  On the other side you have tech-heads, who are absolutely necessary as they hold the key to using these... more

A Really Bad Idea for Journalism

Posted by Frankie On November - 22 - 2009ADD COMMENTS

Last Week, there was an interesting article in the Washington Post regarding “new laws to save journalism.”  Bruce Sanford and Bruce Brown co-wrote this article, where they proposed that journalism can be saved by creating laws that support the industry, which they claim is being murdered by the internet.   While their article is an interesting discussion, it seems completely lined with folly.  First off, they equate the industry of journalism with print, which is a huge oversimplification.... more

Monetizing Twitter?

Posted by Frankie On November - 20 - 2009ADD COMMENTS

As Twitter adoption increases, it will become less of an extension to other social networks people use, and more of a platform of its own from which others utilize their structure.  One such example of this is Magpie.  Magpie allows Twitter users to submit their account to Magpie to be occassionally used for ad tweets.  This allows the user to approve specific ads, and limit their frequency.   But the blog SEO Smarty poses some good questions.  For instance… Would engaging in this hurt... more

Twitter and Demographics: Shocker!

Posted by Frankie On November - 2 - 2009ADD COMMENTS

While Twitter has seen a huge explosion in use, one must ask, who is using it?  The common assumption is that the Millienials, teens through mid 20s, are the users, as they are the most active segment in social networking.   The Shocker:  While 99% of people ages 18-24 use social media, only 22% use Twitter.                                 On Andy Beal’s Marketing Pilgrim blog, he break it down further: Of the 22% that do use Twitter: 85 percent follow friends 54 percent... more

Great Explanation of MSN Ad Intelligence PPC Tool

Posted by Frankie On October - 28 - 2009ADD COMMENTS

While Google has dominated the market for PPC as compared to MSN, there is still plenty of people who find it useful enough to keep using.  For those folks, there is a great tool that they put out, which makes the process much more doable once you get the hang out it.     There is a blog post on Subliminal Pixels which gives a great explanation of the features on the Ad Intelligence PPC Tool, and how to use them.  If you fall into the camp of MSN Ad Intelligence users, be sure to check this... more

About Me

The Web Uncovered is produced by FFWD Brands, a digital marketing company in Chicago, IL. The purpose of TheWebUncovered.com is to provide education and insight into the world of digital marketing. It\'s a rapidly evolving landscape, so our mission is to help you sort through the clutter and discover the tools that will have the greatest impact on your business\' bottom line. Contact us and let us know how we can improve your marketing efforts online.

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