Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started. Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan.
Many communicators are struggling to find the most efficient and effective way to connect traditional marketing tactics and digital marketing tactics. When connected effectively, traditional and digital marketing tactics offer immense opportunities to build market recognition, increase brand awareness and provide the foundation for strong and sustainable growth. To do so, successful marketers must turn to the “Multi-Touch” approach.
If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time.
FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!!
Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert.
FFWD’s [...]
Four months ago Mashable asked it’s readers to vote in for their preferred social network between the two current giants: Twitter versus Facebook. The results were pretty close, although Facebook edged out Twitter in a 48% to 40% victory. Now, there’s a whole new game in town (google buzz).
Google Buzz is now the new shiny, [...]
If you look to the right of this post you may notice a little box standing out. This is the Google Friend Connect Social Bar. While Google Connect thus far hasn’t proven to be much a useful tool, the Social Bar is an interesting concept. Essentially this box allows you to see which of your contacts are visiting the same sites as you. Also, it can reveal people who visit the same sites as you. Essentially it can help you build a social network around the websites you use, which has... more
Part of working on the world of online marketing is that you are straddling two very different worlds. One on hand you have the seasoned Chief Marketing Officers, whose education and understanding of marketing predates the internet. They often are confused by the technologies, and attempt to apply their knowledge to the new media, not realizing that a new medium requires a new strategy. On the other side you have tech-heads, who are absolutely necessary as they hold the key to using these... more
Last Week, there was an interesting article in the Washington Post regarding “new laws to save journalism.” Bruce Sanford and Bruce Brown co-wrote this article, where they proposed that journalism can be saved by creating laws that support the industry, which they claim is being murdered by the internet. While their article is an interesting discussion, it seems completely lined with folly. First off, they equate the industry of journalism with print, which is a huge oversimplification.... more
As Twitter adoption increases, it will become less of an extension to other social networks people use, and more of a platform of its own from which others utilize their structure. One such example of this is Magpie. Magpie allows Twitter users to submit their account to Magpie to be occassionally used for ad tweets. This allows the user to approve specific ads, and limit their frequency. But the blog SEO Smarty poses some good questions. For instance… Would engaging in this hurt... more
While Twitter has seen a huge explosion in use, one must ask, who is using it? The common assumption is that the Millienials, teens through mid 20s, are the users, as they are the most active segment in social networking. The Shocker: While 99% of people ages 18-24 use social media, only 22% use Twitter. On Andy Beal’s Marketing Pilgrim blog, he break it down further: Of the 22% that do use Twitter: 85 percent follow friends 54 percent... more
While Google has dominated the market for PPC as compared to MSN, there is still plenty of people who find it useful enough to keep using. For those folks, there is a great tool that they put out, which makes the process much more doable once you get the hang out it. There is a blog post on Subliminal Pixels which gives a great explanation of the features on the Ad Intelligence PPC Tool, and how to use them. If you fall into the camp of MSN Ad Intelligence users, be sure to check this... more
The Web Uncovered is produced by FFWD Brands, a digital marketing company in Chicago, IL. The purpose of TheWebUncovered.com is to provide education and insight into the world of digital marketing. It\'s a rapidly evolving landscape, so our mission is to help you sort through the clutter and discover the tools that will have the greatest impact on your business\' bottom line. Contact us and let us know how we can improve your marketing efforts online.
The Web Uncovered