Press releases that utilize the following Search Engine Optimization (SEO) guidelines can help occupy the leading search engine result positions for a wide variety of related topics.
Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started. Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan.
Many communicators are struggling to find the most efficient and effective way to connect traditional marketing tactics and digital marketing tactics. When connected effectively, traditional and digital marketing tactics offer immense opportunities to build market recognition, increase brand awareness and provide the foundation for strong and sustainable growth. To do so, successful marketers must turn to the “Multi-Touch” approach.
If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time.
FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!!
Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert.
FFWD’s [...]
While Google has dominated the market for PPC as compared to MSN, there is still plenty of people who find it useful enough to keep using. For those folks, there is a great tool that they put out, which makes the process much more doable once you get the hang out it. There is a blog post on Subliminal Pixels which gives a great explanation of the features on the Ad Intelligence PPC Tool, and how to use them. If you fall into the camp of MSN Ad Intelligence users, be sure to check this... more
For those of you who missed it, there is a new website called WolframAlpha, which was prophesized to be the Google killer, launched last Thursday. While the hype is mostly hot air, there are some important reasons why we should take note to this new service. WolframAlpha is a computational engine. What this means is that it is a database of billions of pieces of information, along with thousands of formulas and models to analyze this data. Rather than having preprogrammed answers to quiries,... more
Twitter has become increasingly popular as a news source. While microblogging is anything but content rich, it’s true value added is in its ability to be up to date by the minute. While in most cases this is not very important to people, there are situations where by the minute is imperative. There supposedly was a situation at the Twitter Headquarters in San Francisco where the world earthquake spiked as a keyword. The staff was perplexed, until the earthquake shook their office less... more
Besides the tried-and-true recommendation or reference letter that runs about a page and is mailed (or, sometimes, emailed), there is now a new breed of recommendation “letter”: brief personal and professional endorsements on business and social networking sites such as LinkedIn. What would a professional profile be without recommendations? One of the best ways an employer can understand what you are all about is from what others say about you. A great feature of LinkedIn lies in your... more
As the different technologies online become decreasing tied to the youth or the Millenials, new demographics can both be focused on in marketing research, and targetted in content generation. Social Media Marketing guru Scott Monty shares with his blog readers about the bourgening market of moms. He says: There’s no question that so-called “mommy bloggers” are an interesting demographic. Recent statistics show that there are more than 36 million of them online, and they definitely... more
According to Hitwise, the past month’s paid search traffic is down 26% from the same time-frame last year. Hitwise said, “This is no doubt a result of cutbacks in marketing spent due to the recession.” This analysis, however, seems shallow at best. The online marketing blog The Marketing Pilgrim suggests a less worrisome reason. Perhaps companies are no longer paying for their own names for paid search traffic, when their organic traffic is high enough, and of course free.... more
The Web Uncovered is produced by FFWD Brands, a digital marketing company in Chicago, IL. The purpose of TheWebUncovered.com is to provide education and insight into the world of digital marketing. It\'s a rapidly evolving landscape, so our mission is to help you sort through the clutter and discover the tools that will have the greatest impact on your business\' bottom line. Contact us and let us know how we can improve your marketing efforts online.
The Web Uncovered