As the different technologies online become decreasing tied to the youth or the Millenials, new demographics can both be focused on in marketing research, and targetted in content generation. Social Media Marketing guru Scott Monty shares with his blog readers about the bourgening market of moms. He says: There’s no question that so-called “mommy bloggers” are an interesting demographic. Recent statistics show that there are more than 36 million of them online, and they definitely... more
Decreasing Paid Search Traffic, Why?
According to Hitwise, the past month’s paid search traffic is down 26% from the same time-frame last year. Hitwise said, “This is no doubt a result of cutbacks in marketing spent due to the recession.” This analysis, however, seems shallow at best. The online marketing blog The Marketing Pilgrim suggests a less worrisome reason. Perhaps companies are no longer paying for their own names for paid search traffic, when their organic traffic is high enough, and of course free.... more
Fake Websites?
Creating fake websites is a means towards several ends. While some implementations are funny or catchy, some can be unethical and even illegal. A Fake website is a website whole sole purpose is something other than what would seem to be the obvious. One such example is the ever famous petsORfood.com, a website that pretends to sell unwanted pets for food, including species on the endangered species list. It’s totally believable with its extensive online content, complete with order... more
The Job Auction Block
As if the current economic conditions weren’t bad enough. Bidding for that dream job may be a real alternative, and for some their only choice. For years the internet has been shaping the way we do business. A global marketplace for goods is available for just about everything. Auction sites have been the rave for years, with eBay raking in Billions in transactions. Did you know that you can also bid on a job? That’s right, only the bidding goes the other way. At sites like http://www.jobaphiles.com/... more
Google Trends Gadget on Your Site
So for those of you who have a content-based website that you are marketing, you know that search technologies are important. Not only are these technologies important to understand, but media consumers are increasingly looking at keyword searches and trends to determine legitimacy. Showcasing your own searches, or searches for keywords related to your product or service, has been impossible. Until Now. Google has released Google Trends Gadget, which is available for free. Still not sure... more
Using Multiple Identities Online
For those of you who are managing one or more online marketing campaigns, you may want to consider using multiple identities for your work. One reason is simply to separate your work social networking from you personal life. On most sites, my family and friends find me by my real name, Frankie Fredericks. However, I do most of my online marketing work with psydonyms. This allows me to both keep my private life private, and save my friends from seeing how obnoxiously frequent my use of Facebook,... more
About Me
The Web Uncovered is produced by FFWD Brands, a digital marketing company in Chicago, IL. The purpose of TheWebUncovered.com is to provide education and insight into the world of digital marketing. It\'s a rapidly evolving landscape, so our mission is to help you sort through the clutter and discover the tools that will have the greatest impact on your business\' bottom line. Contact us and let us know how we can improve your marketing efforts online.


