Press releases that utilize the following Search Engine Optimization (SEO) guidelines can help occupy the leading search engine result positions for a wide variety of related topics.
Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started. Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan.
Many communicators are struggling to find the most efficient and effective way to connect traditional marketing tactics and digital marketing tactics. When connected effectively, traditional and digital marketing tactics offer immense opportunities to build market recognition, increase brand awareness and provide the foundation for strong and sustainable growth. To do so, successful marketers must turn to the “Multi-Touch” approach.
If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time.
FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!!
Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert.
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Creating fake websites is a means towards several ends. While some implementations are funny or catchy, some can be unethical and even illegal. A Fake website is a website whole sole purpose is something other than what would seem to be the obvious. One such example is the ever famous petsORfood.com, a website that pretends to sell unwanted pets for food, including species on the endangered species list. It’s totally believable with its extensive online content, complete with order... more
As if the current economic conditions weren’t bad enough. Bidding for that dream job may be a real alternative, and for some their only choice. For years the internet has been shaping the way we do business. A global marketplace for goods is available for just about everything. Auction sites have been the rave for years, with eBay raking in Billions in transactions. Did you know that you can also bid on a job? That’s right, only the bidding goes the other way. At sites like http://www.jobaphiles.com/... more
So for those of you who have a content-based website that you are marketing, you know that search technologies are important. Not only are these technologies important to understand, but media consumers are increasingly looking at keyword searches and trends to determine legitimacy. Showcasing your own searches, or searches for keywords related to your product or service, has been impossible. Until Now. Google has released Google Trends Gadget, which is available for free. Still not sure... more
For those of you who are managing one or more online marketing campaigns, you may want to consider using multiple identities for your work. One reason is simply to separate your work social networking from you personal life. On most sites, my family and friends find me by my real name, Frankie Fredericks. However, I do most of my online marketing work with psydonyms. This allows me to both keep my private life private, and save my friends from seeing how obnoxiously frequent my use of Facebook,... more
While online marketers are still determining the best practices for online marketing, the Federal Trade Commission is also figuring out some details regarding regulations governing online marketing. Blogger Jordan McCollum explores these new policies in the blog post “Are You Breaking the Law with Social Media Marketing?” The key phrase that the FTC is pushing is: If you’re being compensated to talk about someone’s product, then you need to disclose it. There are various implications... more
As Twitter begins teasing users with the idea of bolstering their search engine so that it not only searches through tweets, but also crawls the content of links in tweets, a new door of possibility has opened. This would create a much more time-sensitive search engine, where search results could be populated by content updates within the last hour. Not only could this change search technology as we know it, but it also could impact your search engine management (SEM/SEO). This would be especially... more
The Web Uncovered is produced by FFWD Brands, a digital marketing company in Chicago, IL. The purpose of TheWebUncovered.com is to provide education and insight into the world of digital marketing. It\'s a rapidly evolving landscape, so our mission is to help you sort through the clutter and discover the tools that will have the greatest impact on your business\' bottom line. Contact us and let us know how we can improve your marketing efforts online.
The Web Uncovered