The Web Uncovered

While in a previous post we talked about how Obama’s 70 person team for online presence dominated in the area of social media, an interesting reports suggest there were weak parts in his campaign.  For instance, when it came to Pay Per Clicks, John McCain brought his A-game.     In fact, as Obama began dominating in traditional media in ways that John McCain could not afford to keep up with, his team began focusing online.  At that time his ad impressions jumped by 250%.  Furthermore,... more

In the previous post regarding Marshall Mcluhan, we talked a bit about interactivity as a means of evaluating media.  As said, the internet is a tricky new world where interaction can be built in many new ways.  Traditional media outlets, like television, radio, and print, are very much a one-way conversation, with them the outlets feeding content to us, the media consumers.  the interesting thing to watch is when traditional media outlets begin exploring new media, and trying to figure out how... more

A new technology that could change information distribution is gaining some serious recognition.  Developed by a small team of University of Chicago business students, Bump Technologies has created a Iphone aplication called “Bump,” which exchanges basic contact information instantly, when the two Apple devices “bump” into eachother.  Currently, it only works between two Iphones or Ipod Touch’s that have the application.  However, by creating a standard and implementing... more

A phenomenal achievement by Social Media experts Brian Solis and Jesse Thomas, The Conversation Prism (V2.0 recently released) is a visual representation of the various categories and associated websites that make up the Social Media landscape. By their own admission, the creators recognize that the constatant evolution of online conversations and communities makes this a snapshot at best. Far be it for any one of us, expert or not, to define social media in such specific terms. However, we should... more

Thanks to a recent blog post by Andy Beal, We can find the MarketingProfs survey of Twitter users.  What did they find? Twitter users were asked to rate the reasons why they participate, on a scale from 1 to 5 (with 1=strongly disagree and 5=strongly agree): “I find it exciting to learn new things from people”: Average score 4.65 “I value getting information in a timely manner”: Average score 4.58 “I like to be connected to lots of people”: Average score 3.91 “I want to generate new... more

Here is a brilliant blog post from Scott Monty, the Head of Social Media at Ford Motor Company.  While showing how viral video are more than new commercial space, he reveals how the age old interest in the underdog winning, emotional triumph, and other classic story elements are still very powerful.  Susan Boyle, the 46-year old singer who wowed judges at Britain’s Got Talent, showcases this fact, as the clip of her performance has gained 47 MILLIONviews on Youtube in just two weeks.... more