Press releases that utilize the following Search Engine Optimization (SEO) guidelines can help occupy the leading search engine result positions for a wide variety of related topics.
Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started. Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan.
Many communicators are struggling to find the most efficient and effective way to connect traditional marketing tactics and digital marketing tactics. When connected effectively, traditional and digital marketing tactics offer immense opportunities to build market recognition, increase brand awareness and provide the foundation for strong and sustainable growth. To do so, successful marketers must turn to the “Multi-Touch” approach.
If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time.
FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!!
Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert.
FFWD’s [...]
On our weekly Tuesday radio program, Rick Rovigno and the group discussed Linked In and the possibilities for building an effective professional network. Last week’s discussion revolved around the basic functionality, building a profile, and various applications like blogging and recommendations. This week, we discuss 10 rules of etiquette to excercise on Linked In…that will help you gain an advantage when it comes to finding a job and making a great impression within your network and... more
When you are hiring a techie to develop your website or another online marketing tool on your behalf, they have a tendency to use a lot of jargon that will make very little sense without a background in computer science (or Star Trek). One of the first of these terms that you will hear often is “RSS Feeds.” No, they are not photon generators from the Klingons. An RSS Feed (Really Simple Syndication), is format used to publish frequently updated works – such as blog entries,... more
While the Facebook vote on terms of use are not specifically highly technical, they reveal an interesting tension point for subscriber-based websites who are dependent on advertising revenue. Who are you loyal to? Subscribers, Advertisers, or Shareholders? As always, the answer lies somewhere in between. In this case, Facebook treads murky water, as their subscription base’s information is what gives advertisers the ability to ultra-segment and target with their ads. In other words,... more
While posting a single video on Youtube is a rather straightforward endeavor, running a multi-video campaign across many viral video sites has become increasingly complicated as both the scope possible and number of viral video outlets proliferate. That’s where Vidmetrix comes in. Firstly, you can upload your video, tags, description, and title once on their server, and then, after inputting your information from sites like Youtube, Myspace, Revver, Sevenload, etc, it will automatically... more
Web 2.o developments have significantly changed the way political campaigns are executed. The Obama campaign championed some of these technologies with a team of over 90 people working on just their internet presence. While virility is much easier to attain with a presidential candidate, it did plow a path for for more local political campaigns to follow in how social media can make a difference on election day. First of all, not only did Obama have a Facebook, Myspace, Youtube, and every... more
For those of you who already use Gmail, you can stop reading immediately. For everyone else, Gmail is revolutionizing email with some very basic technologies. Archiving: With over seven gigs of storage, you never have to delete emails, furthermore it works perfecting with Labels. Labels: These color-coded tags works the same way as folders, only you can have more than one label on an email. This allows you to create sub-categories, or criss-cross organize anyway you see fit. Conversations:... more
The Web Uncovered is produced by FFWD Brands, a digital marketing company in Chicago, IL. The purpose of TheWebUncovered.com is to provide education and insight into the world of digital marketing. It\'s a rapidly evolving landscape, so our mission is to help you sort through the clutter and discover the tools that will have the greatest impact on your business\' bottom line. Contact us and let us know how we can improve your marketing efforts online.
The Web Uncovered