Press releases that utilize the following Search Engine Optimization (SEO) guidelines can help occupy the leading search engine result positions for a wide variety of related topics.
Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started. Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan.
Many communicators are struggling to find the most efficient and effective way to connect traditional marketing tactics and digital marketing tactics. When connected effectively, traditional and digital marketing tactics offer immense opportunities to build market recognition, increase brand awareness and provide the foundation for strong and sustainable growth. To do so, successful marketers must turn to the “Multi-Touch” approach.
If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time.
FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!!
Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert.
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In a world where emails have replaced business meetings and communications, often times we can find ourselves buried under electronic mail. Take a week’s vacation without checking your email and you’ll know what I am talking about. Whether you use email filters, check your email on your wireless device, or just plain don’t respond to your co-workers, you may need to explore decentralizing your communications network. One cheap and easy way to do it is to install Wiki software in your... more
Thomas Freidman’s flattened world may be appear a bit fictious in certain regards, but one technology that has overshadowed the others mentioned in his book, The World is Flat, is that of mobile technologies. Since the book has been written, the proliferation of Iphones and Blackberries are rudimentarily changing the fashion by which business is conducted. As an example of how this effects marketing, I’d like to talk about John Mayer. Sound a bit out there? John Mayer has learnt... more
This week we spoke with Rick Rovegno, a former Technical Analyst for PC Magazine. He has been successfully using LinkedIn to develop his online network. Rick shared with us some of the features of Linked In that have helped improve his odds of finding a job using social media. Also joining the conversation, Ryan Goodin of Diligent Brands, Inc., a full-service marketing agency and Mildred Tassone, a digital and social media consultant. Read More →
For those of you who didn’t catch it, check out this article about Facebook in New York Magazine: Do You Own Facebook or Does Facebook Own You? Basically, it is exploring how the Facebook business model effects relationships with both users and implicitly marketers. This is centered around the change in the terms of service, but ultimately its about determining how to deal with ownership of personal information. This is very interesting in that there is the contradiction that it... more
Youtube has already been determined as the victor in the world of user-generated video. This isn’t news. However, the relatively recent addition of insights in Youtube reveals something that all marketers fear. What if your content is attracting the wrong audience? Let me give you an example. You are selling lingerie, and your target audience is women from ages 20-40. You find models who make your product look very good, or vice a versa, and you post your video on youtube. Within... more
Marshall Mcluhan often criticized poor media placement based on the effects of the medium upon the content which was being presented. He best defined these terms by separating media into categories of “hot” and “cool.” In short: Hot Media is media that is ready-made, in that it requires very little participation from the media consumer. Action movies are hot media, as little is left to the imagination, and it has a beginning, middle, and end. By contrast, Cold Media,... more
The Web Uncovered is produced by FFWD Brands, a digital marketing company in Chicago, IL. The purpose of TheWebUncovered.com is to provide education and insight into the world of digital marketing. It\'s a rapidly evolving landscape, so our mission is to help you sort through the clutter and discover the tools that will have the greatest impact on your business\' bottom line. Contact us and let us know how we can improve your marketing efforts online.
The Web Uncovered