The name “Content Farm” kind of describes it perfectly. What a strange concept, isn’t it? Or maybe not. Spammers and BlackHat SEOs have been auto generating low quality content for long tail search engine rankings for a while now. The content farm technique arguably takes this a few steps further by creating better quality (note – still questionable quality), user friendly content for the exact same reason.
Essentially certain companies have hired thousands of writers and video content producers to churn out content that is determined algorithmically:
The system starts with an automated process, crunching data and running it through an algorithm to identify story ideas that have the best chance of success. The algorithm factors in audience type, ability to attract advertising and potential for traffic. Source
The whole “Why” of the situation is pretty much easy to decipher. After all, there are over tens of billions of searches every month. That traffic has some serious value, especially for Informational Queries. After all, more than 80% of searches fall within this category.
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