While online marketing speaks a lot about online location, if your business has a physical location, they you should consider your target audience as those in your community. While targeting by location can range from mildly difficult to damn near impossible, there are some tools and tactics that should be implemented.
Firstly, age old outlets like a local business associations and Better Business Bureau have made the transition into the digital world. Getting placement on their websites could do more for your business any many of the large-scale social networks that don’t have a locality focus.
Even bigger for your business could be map placement. Googlemaps had become the standard by which people find businesses they need around them. Luckily for you, Google offers free listings for local businesses on their maps. You can register for this at Google’s Local Business Center. Beyond giving local businesses free listings, they also update you on your listing, and even offer analytical insight on how often your listing is viewed and clicked.
