So for those of you who have a content-based website that you are marketing, you know that search technologies are important. Not only are these technologies important to understand, but media consumers are increasingly looking at keyword searches and trends to determine legitimacy. Showcasing your own searches, or searches for keywords related to your product or service, has been impossible.
Until Now. Google has released Google Trends Gadget, which is available for free. Still not sure how cool this is? Imagine you are selling an over-the-counter flu remedy from your website. When people visit your website, they can see how the search results have increased for the word “flu” at the beginning of the flu season. Also, it allows for comparables. The customizable aspect of the tool makes it easy to implement and use.
The Takeaway: In the new epoch of microblogging, the term “now” means less “this year” and more “the next fifteen minutes.” Harness developing technologies to exploit this trend, especially those involved in search technology.
