The Web Uncovered

FFWD Brands is giving away a FREE custom designed Wordpress Blog Style Website to a deserving (Friend/Follower/Reader)!!!

Rev-up your company’s current site and make 2010 your most profitable year! Adding a Blog style site to your marketing efforts is the next step in increasing your company’s online presence and increasing your status as an industry expert.
FFWD’s marketing experts are offering their expertise and time for a deserving company. Enter today!

Winner will be announced 3-31-10
The Winner will Receive:
-A dynamic and eye catching Wordpress (Blog Style) Website for your Company
-1year free hosting courtesy of FFWD Brands
-Your Company’s Brand integrated into the Template Layout, highlighting your company in a very professional and creative light
-‘Contact Us’ Section that is linked to your email address, capturing all your followers’ information
-Free Digital Marketing & SEO consultation/analysis
FFWD will ensure that your site implements the Top 5 Blog Plug-In’s, which include:
-All in One SEO Pack
-FD Feedburner
-Sociable
-WR-Superache
-Google XML Sitemaps

1. No purchase necessary to enter the FFWD Brands, LLC.  contest. The contest will end on the date stated in the posting.
2. FFWD Brands, LLC. Contests are open to all companies and non-profits, individual entering much be 18 years or older and legally allowed to participate in such a contest as allowed by their local laws and corporate structures.
3. Players must submit the required materials for each contest which will register the player on the spot, for a chance to win. Players will be informed if they are a winner on or after the contest end date. Limit one attempt per person, per section of the promotion. FFWD Brands, LLC and its subsidiaries are not responsible for: incomplete, lost, late, damaged, scrambled or misdirected entries or other errors of any kind whether human, mechanical or electronic, which may limit a user’s ability to participate in the contest. FFWD Brands, LLC reserves the right to cancel or modify the contest if fraud destroys the integrity of the contest as determined by FFWD Brands, LLC in its sole discretion. All entries become the property of FFWD Brands, LLC and will not be returned or acknowledged.
4. Employees and families of FFWD Brands, LLC and its affiliates and subsidiaries are not eligible. Void where prohibited by law. All Federal, state and local laws and regulations apply.
5. Prizes will be assigned to those who have been identified as winners.
6. Acceptance of prize offered constitutes permission to use winner’s name and/or likeness for purposes of advertising and trade, worldwide in perpetuity, without future compensation, unless prohibited by law. Entering the contest is considered a confirmation of eligibility on behalf of the enterer in accord with these rules and any pertaining local/federal/international laws.
7. All programs and guarantees are subject to terms and conditions.
8. FFWD Brands, LLC reserves the right to update the terms and conditions at any time without notification.

While Google has dominated the market for PPC as compared to MSN, there is still plenty of people who find it useful enough to keep using.  For those folks, there is a great tool that they put out, which makes the process much more doable once you get the hang out it.  

There is a blog post on Subliminal Pixels which gives a great explanation of the features on the Ad Intelligence PPC Tool, and how to use them.  If you fall into the camp of MSN Ad Intelligence users, be sure to check this out and implement into your strategy… As well as consider switching over to Google Adwords altogether.

For those looking to explore the possibilities on PPC advertising (that’s pay-per-click for you newbies), Facebook generates a strong appeal. No longer representing a slice segment of the market, Facebook has quickly become the standard social network, leaving Myspace and others in the dust.

Their advertising interface is extremely easy to use, and requires very little technology comprehension. This should be highly attractive to those looking to spread their wings in the world on PPC. Furthermore, their segmentation abilities are amazing; not only can you target based on age, location, and gender, but you target consumers based on religion, sexual orientation, and relationship status. Even more amazing is their ability to create search parameters within users profile to advertise (e.g. “target anyone who lists Tool as their favorite band and Watership Down as their favorite book”). If you choose a larger campaign, you create a plethora of ultra-targeted ads in a sort of micro-segmentation.

The Catch:
While these technologies are great, for those companies leading larger campaigns, Facebook’s cost per ad is much more expensive than most other PPC opportunities. For those selling a product rather than promoting a campaign, this will take a big bite out of your ROI (return on investment). This is a huge drawback for those on limited marketing budgets as well.

The Takeaway:
If you want to test content in a limited fashion, or have a high-end product that doesn’t require widespread response, the segmentation abilities of Facebook ads are great. This is especially true for those who are not technologically savvy. If you want to run a larger PPC campaign, many other opportunities exist that will give you better ROI. Remember, even if the segmentation ability isn’t there, if only interested people are clicking on your ads, you are still reaching your target audience.

For more specifics as to how to execute a Facebook PPC campaign, look at Facebook Ads 101.