The Web Uncovered

Digital Marketing Tools, Strategy & Insight

Google Wave: Is the Future of Email Here?

Posted by Jason On March - 16 - 2010

Google Wave Interface

If you are a technology nut like me, you are always interested in trying out the latest applications or tools available. Several months ago, I was lucky enough to get an early preview invite to join Google’s new communication and collaboration tool, Google Wave. The online tool is reinventing email one wave (conversation) and blip (message) at a time.

The platform combines email, instant messaging and online collaboration into a real-time system. It can be used by two people or a whole group of people. Instead of cc’ing a person on a message, you can add that person to the conversation. Users apart of a wave can follow messages in real-time, play back the entire conversation timeline and even add to or edit any part of the conversation.

While it seems confusing at first, these videos shine a light on Google Wave’s simplicity and functionality: http://simurl.com/simplewave

Although my time on Google Wave has been limited, I can already see the value in this new form of online collaboration. Instead of having an inbox full of emails back and forth between two people or a group of people, Google Wave provides a live timeline of events and updates with full editing functionality. You can even collaborate on documents in real-time as a group and embed photos, videos and maps in to the conversation.

More than one million users are actively using Google Wave in preview mode. New outlets and publications like RedEye Chicago are hosting daily waves to discuss timely and relevant topics with their readers.

There are still some kinks for Google to work out, but once Google Wave advances past preview mode and catches on with the masses, I can see this as a revolution in the business world. A

Blip me at www.googlewave.com/jabraha7

Written by Twitter Handle @jabraha7

A Really Bad Idea for Journalism

Posted by Frankie On November - 22 - 2009

Last Week, there was an interesting article in the Washington Post regarding “new laws to save journalism.”  Bruce Sanford and Bruce Brown co-wrote this article, where they proposed that journalism can be saved by creating laws that support the industry, which they claim is being murdered by the internet.

 

While their article is an interesting discussion, it seems completely lined with folly.  First off, they equate the industry of journalism with print, which is a huge oversimplification.  What journalism needs is better business model to adapt to the changing technologies, not stronger copyright laws and antitrust exemption.  The philosophy taken by Sanford and Brown is as bad as the recorded music industry during the past ten years.  As record labels kept their head in the sand, industry outsiders dominated online distribution, like Apple and Emusic.

 

Matt Cutts, a google employee who blogs regularly on such topics, commented on this article saying:

“Last week I was on vacation down in Florida and I had a chance to tour Thomas Edison’s winter vacation home. The tour guide told us that Edison wired his house and switched on electrical lighting in 1887. Then the tour guide leaned in and quietly mentioned that it took 11 years to install lights in the rest of the town. Why so long? Because the townspeople were worried that cows would stop giving milk.

“I believe good journalism is critically important to a well-functioning society. I love newspapers, magazines, and the journalists that they support. But I disagree with Bruce Sanford and Bruce Brown, and reading their piece reminded me of those townspeople sitting in the dark, afraid to switch on their electric lights.”

Facebook Article in New York Magazine

Posted by Robin On April - 14 - 2009

For those of you who didn’t catch it, check out this article about Facebook in New York Magazine:  Do You Own Facebook or Does Facebook Own You?

 

  Basically, it is exploring how the Facebook business model effects relationships with both users and implicitly marketers.  This is centered around the change in the terms of service, but ultimately its about determining how to deal with ownership of personal information.  This is very interesting in that there is the contradiction that it is in fact an advertising-ran system, yet they are dependent on user trust in order to remain relevant.  This is a game that many have lost, including Myspace, Friendster, and others.  Read the article here.

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