The Web Uncovered

Digital Marketing Tools, Strategy & Insight

Monetizing Twitter?

Posted by Frankie On November - 20 - 2009

thumb-twitter2As Twitter adoption increases, it will become less of an extension to other social networks people use, and more of a platform of its own from which others utilize their structure.  One such example of this is Magpie.  Magpie allows Twitter users to submit their account to Magpie to be occassionally used for ad tweets.  This allows the user to approve specific ads, and limit their frequency.

 

But the blog SEO Smarty poses some good questions.  For instance… Would engaging in this hurt your following?  Does it dilute Twitter itself?  Will Twitter block this service, as they have yet to monetize Twitter?  Such issues will likely contribute to a lack of adoption by Twitter users, even if advertisers find it worth their while.

Iphone Bump, Beginning of Instant Remote Data Transfer?

Posted by Frankie On April - 30 - 2009

iPhone Bump Application

A new technology that could change information distribution is gaining some serious recognition.  Developed by a small team of University of Chicago business students, Bump Technologies has created a Iphone aplication called “Bump,” which exchanges basic contact information instantly, when the two Apple devices “bump” into eachother.  Currently, it only works between two Iphones or Ipod Touch’s that have the application.  However, by creating a standard and implementing it, it could be revolutionary to mobile devices.

The Takeaway: While for now this a great tool for networking, this technology could be developed to bump larger pieces of information, and also create a seamless cross-platform standard to remotely exchange information.  Imagine I could bump my Ipod into your Blackberry, and then within 15 seconds you have a copy of my favorite Bob Marley track.  There is a lot of potential to take this technology and run with it.

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